Search engine optimization aka SEO is the practice of increasing a site’s traffic, conversion, and search engine result page placement for a keyword or set of keywords. 

Database driven ecommerce sites, such as an osCommerce sites, generate complex URL structures that are hard for search engines to read and index.  These sites can also create duplicate content which would in turn cause your site to rank poorly.  Duplicate content is created by session IDs.  OsCommerce uses session IDs in order to track visitors and needs them in order to operate properly.  Session IDs cause search engines, such as Google, to take a long time to index your site, because of the increases number of URLs.  Individual page ranking or relevance will decrease dramatically, because of the duplicate content pages with the same information but with different session IDs in the URL.

OpenWeb Technologies’ osCommerce Search Engine Optimization services fix these problems by rewriting how the URLs are generated, automating META tag generation based on product information, simplified HTML code structure that is search engine friendly, and by sending sitemap.xml files directly to search engines.

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